Today, we’re thrilled to share the story of Valencia Jewelry, a family business that’s been at the heart of Santa Ana since 1976. Founded by Medardo Valencia, what began as a humble watch repair stand has grown into a beloved jewelry store in the heart of downtown. Now led by Medardo’s wife, Victoria, and their son Mario, Valencia Jewelry is a testament to the power of dedication, family, and community.
A Legacy Rooted in Santa Ana
For nearly five decades, Valencia Jewelry has been more than just a jewelry store—it’s been a family to the Santa Ana community. “We’ve served three generations of Santa Ana families, and three generations of our own family have worked here too,” Mario Valencia shares proudly. Many of Valencia’s employees have been with the company for over 20 years, and their children are now learning the trade, carrying on values of hard work, community, and integrity. It’s these deep roots and commitment to family that have made Valencia Jewelry a trusted name in Santa Ana for generations.
Santa Ana: The Heartbeat of Valencia Jewelry
Santa Ana isn’t just where Valencia Jewelry operates; it’s home. Over the years, the business has become a familiar face in the community, sharing in life’s most precious moments. “We’re there for quinceañeras, weddings, birthdays—you name it,” says Mario. “We remember our customers, we ask about their kids, and we celebrate with them.” During the tough times, especially during the COVID-19 lockdowns, Valencia Jewelry’s dedication to the community only strengthened. “Keeping our pawn department open helped so many people stay on their feet financially,” Mario recalls, underscoring Valencia’s deep care for its customers.
A Vision for Santa Ana’s Future
Mario’s dream for Santa Ana is one of growth and cultural pride. “Every chance to celebrate our culture, you can count on seeing us dressed up and celebrating right along with the community,” he says. Valencia Jewelry is committed to seeing Santa Ana thrive and is invested in the future of the city. They envision a Santa Ana that grows while preserving the heritage, culture, and togetherness that make it so special.
Overcoming Challenges with Family Values
Like many small businesses, Valencia Jewelry faced immense challenges during the pandemic. “COVID was tough for everyone,” Mario reflects. “Keeping the lights on, staying open, and ensuring our employees were paid wasn’t easy. But we stayed true to our core value: family. It guided every decision we made, and it’s what helped us weather the storm together.” This unwavering dedication to family and community continues to be the foundation of Valencia Jewelry’s success.
The Art of Custom Jewelry
While Valencia Jewelry offers a wide selection of gold, diamonds, and timepieces, their real passion lies in creating custom jewelry. “There’s nothing better than seeing a customer’s eyes light up when their vision comes to life,” Mario shares. The team has seen growing interest in unique, handcrafted pieces that hold personal significance. From handmade chains and name pendants for quinceañeras to custom wedding sets and graduation rings, Valencia Jewelry’s talented artists work closely with customers to bring their dreams to life.
Stay Connected with Valencia Jewelry
To stay up-to-date with Valencia Jewelry’s latest collections, custom pieces, and community events, follow them on Instagram @valenciajewelrymfg or visit their website at www.valenciajewelrymfg.com. For more information, you can also reach out at 714-836-5480.
A Message from the Valencia Family
As jewelry trends evolve, Valencia Jewelry welcomes customers to bring in old pieces for trade-in or resale through their pawn department, where the value can be put toward something new. “We also offer flexible financing options just for you,” Mario says, eager to make high-quality jewelry accessible to everyone in the Santa Ana community.
With a legacy of family, community, and tradition, Valencia Jewelry remains a cornerstone of Santa Ana, dedicated to celebrating and supporting this vibrant city they call home.
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